Monday, November 24, 2008

Stars Support Jessica Seinfeld's Baby Buggy Charity recently featured this article on the Seinfeld's summer Super Baby Buggy Luncheon. Check it out here.

"Baby Buggy was founded by Jessica Seinfeld in 2001 when she found herself with closets full of lightly used clothes and accessories from her first baby, Sascha, and didn’t know what to do with it all. The organization accepts baby clothes and all that baby ’stuff’ that goes along with raising a wee little one. Gwyneth explained what she does with her hand-me-downs, “We give Baby Buggy all our stuff… Strollers, car seats, clothes, toys.”

Baby Buggy supports families in all five New York Boroughs, and has handed out over 2 million items since it began. That’s some impressive re-using!"

Tuesday, November 11, 2008

Baby Buggy Announces Three Additions to its Board of Directors

Erica Reid, Kelly Rutherford and Ari Shalam to help forward organization’s mission

New York, NY, October 29, 2008 — Baby Buggy, the New York-based charitable organization that provides essential products, clothing and gear to infants and children in need, announced today the appointment of three new members to its Board of Directors: Erica Reid, Kelly Rutherford and Ari Shalam.

"Baby Buggy is thrilled to welcome Erica, Kelly and Ari to its Board of Directors," says Baby Buggy founder Jessica Seinfeld. "With the downturn in the economy and growing food security issues, this is going to be a particularly difficult year for New York’s most vulnerable families. We’re extremely lucky to have the support of such a smart and dedicated Board at this critical point in the organization’s history."

Click here for the full article at

Friday, November 7, 2008

Look to the Stars

Baby Buggy was recently featured on Look to the Stars, "the web's number one source of celebrity charity news and information, covering what the top stars are doing to make a positive difference in the world. The site includes exclusive interviews and a database where fans can learn about their favorite stars' good deeds."

Click here to view the Baby Buggy's very own page on Look to the Stars.


Wednesday, November 5, 2008

Seinfeld's Push Baby Buggy

This USA Today article about Baby Buggy appeared in Nov. 2003. An excerpt:

"...Her husband, of course, is Jerry Seinfeld, the city's most famous sneaker addict and car buff. But on this weekday morning, the woman who got Manhattan's most tenacious bachelor to settle down and be a dad would rather talk about the babies she serves with her charity, Baby Buggy. She founded the organization, which provides baby essentials to poor families in the city's five boroughs, after her daughter was born on Nov. 7, 2000.

"I had no concept of how quickly they grow out of the clothing and how expensive it is," says Seinfeld, 32. "I was breast-feeding, so I couldn't leave my house, and I couldn't figure out where all the stuff that she outgrew should go. I talked to Jerry about giving it away, and he thought it was a really smart concept given that we were tripping over things in our apartment."

Her husband, 49, recalls how "Jessica and I were in the car together, driving down the West Side Highway, when she got this simple, great idea."

It was, of course, to start a giveaway service, initially featuring her friends' donated baby wares. Today, Baby Buggy ( works with 60 social services agencies to distribute nearly 100,000 baby products a year..."

Click here for the full article

Monday, November 3, 2008

Baby Buggy Helps Struggling New Moms

Baby Buggy was featured in this NY Daily News article from April 28, 2008:

..."There's always something coming from Baby Buggy," said Victoria Capiral, the supervisor and education director at St. Anthony's Head Start, a federally funded early education program at 1750 Mansion St.

Baby Buggy found Teresa and Josefina in February when it teamed with St. Anthony's to help the 174 families in the Head Start program.

"Last month, they sent sport clothes for spring," said Capiral. "Everyone got two pieces each."

The parents are grateful.

"When I had my son, they didn't have Baby Buggy. I bring Stacey," said Teresa.

These are exactly the sort of families Jessica Seinfeld, the daughter of a social worker, hoped to help. Baby Buggy was created when Seinfeld became conscience-stricken after she considered throwing out her baby daughter's things.

Today, Baby Buggy has grown into a $4 million organization. It has 14 employees who work with 56 social services groups to provide impoverished New York City families with necessities for children from birth to age 5.


Friday, October 24, 2008

Jessica Seinfeld's Blog on Oprah

On her blog on, Baby Buggy Founder Jessica Seinfeld discusses Baby Buggy and child nutrition:

"...Almost seven years ago, I started a local charity in New York called Baby Buggy (a portion of the sales of Deceptively DeliciousSM goes to support it). Baby Buggy started from a simple idea: With a growing population of families and children without adequate baby equipment, there should be an easy way for perfectly good, but slightly used, equipment to be refurbished and reused instead of being thrown away. We got started with a warehouse and a few volunteers, and now Baby Buggy is an integral part of our city's social service network that has delivered well over 2 million essential items to families in need.

The problems we face in child nutrition are definitely more complicated, immense and critical. But my experience with Baby Buggy taught me that every small step can make an impact, and that small changes can create a momentum that can make a big difference. It taught me that thinking small and thinking big at the same time gets you where you want to go. I also learned that helping one family at a time also matters..." MORE